E-Commerce
Digital Trade: get selling online, and keep selling.
Selling online is within reach of any small business, but the set-up, payments, delivery and marketing details trip many owners up. We help SMMEs, entrepreneurs and community organisations launch with confidence and grow with a plan.
Track A · SMMEs, entrepreneurs & community organisations
From first product to first sale
Practical, hands-on support across everything an online business needs, taught in a way owners and staff can maintain themselves.
Online-readiness review
A clear-eyed look at your products, customers and operations to decide what to sell online, and how.
Storefront & marketplace set-up
Launch your own store (such as Shopify or WooCommerce) or list on established marketplaces, with clear product pages.
Payments
Set up secure online payments through South African providers such as PayFast, Yoco and Ozow.
Delivery & fulfilment
Plan courier, pickup-point and local delivery options, plus clear returns and refund policies.
Product content & social selling
Product photography guidance, descriptions, and selling through Instagram, Facebook and WhatsApp Business.
Compliance basics
Checklists and awareness for POPIA, consumer protection and electronic-transactions rules. Not legal advice.
Self-assessment
How ready is your business to sell online?
Tick everything that's already true for your business. Nothing is stored or sent anywhere. It's just a quick way to see where to focus.
Our approach
Four steps to a working online business
Assess
Review products, customers, costs and capacity to choose the right sales channel.
Build
Set up the store or listings, payments, delivery and policies, and test the full order journey.
Launch
Go live with a simple launch plan: first customers, first orders, first feedback.
Grow
Track what sells, improve your listings and build repeat customers, with coaching as needed.
Pairs with our learning portfolio
Build the business skills behind the storefront
Online sales work best when the basics are solid. Alongside e-commerce set-up we offer programmes in entrepreneurship and self-employment readiness, financial planning and control for small businesses, frontline customer service, and closing a deal with a customer.
Where these appear in our accredited scope they can be delivered as registered short programmes; otherwise as customised, non-credit-bearing interventions. See accreditation.
See programmesTrack B · Public entities & corporates
Digital capability for your enterprise-development programmes
Make your supplier and enterprise investment count by building digital selling skills among the businesses you support: cohort-based training, mentoring and coaching, and clear reporting on progress.
Discuss a programmeThe Jamela Shop
Our own online store, planned to offer practical toolkits, HR and business templates, workbooks and course vouchers.
Tell us what you'd buyQuestions
E-commerce FAQ
Which platform should I use?
It depends on what you sell, your budget and your skills. We'll compare your realistic options, from marketplaces to your own store, and recommend the simplest one that fits.
Do I need a website to sell online?
Not always. Many businesses start with marketplaces, social media and WhatsApp Business, then add their own store as they grow.
Can you manage my store for me?
Our focus is building your capability, so you or your staff can run the store confidently. We can discuss ongoing coaching and support after launch.
Do you give legal advice on POPIA and consumer law?
No. We provide practical checklists and awareness so you know what to ask, and we recommend a qualified legal adviser where you need formal advice.
Ready to start selling online?
Book a readiness review and leave with a clear, realistic plan for your first 90 days.